What Really Makes Us Different… We’re Growth Marketers

Multi-Channel Marketing

So what is Multi-Channel Marketing? Simply, it is engaging your prospective and existing customers where they prefer to communicate. You take your message to the place they are, on the devices they use, and channels they are the most comfortable. Then you trade customer value in exchange for their attention. We call the process, ENGAGE . TEACH . PRESENT. Then repeat the process with more valuable information and then present your offer until they opt-out or become a customer.

Let’s consider a multi-channel engagement example. A prospective or existing client visits your website. How do you “engage” them? Is there compelling information with a call to action? Does your Messenger Chatbot pop-up and ask how can we help you? If not, you are leaking sales opportunities each and everyday.

Let’s take another everyday example of customer engagement. A visitor to your website fills out a form. What happens next? Do you provide a “lead magnet” something of value they trade for their information? Do you deliver the PDF or video in messenger or email or both? Are follow-ups automatic and in a specific sequence to shorten your sales cycle journey? For most businesses the answer is probably no. We can fix that. It is what we do everyday.

Landing Pages and Sales Funnels

Consider enhanced email campaigns that deliver your message to 50,000 very select target consumers or businesses. Your message presents a “lead magnet” something of value and 1,000 targeted leads click to your landing page and downloaded your report, PDF, video. Automatically a sequence of emails, text, and messenger engagements occur over the next few weeks. How many new customers  would that generate? How valuable would this be to your business?