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2017 Online Management Checklist

Two questions will tell you if you need this Online Management Checklist:

1. Do search results give the impression you are a reliable and well-liked business?

2. Do search results give the impression you are a reliable and well-liked business?

If the answer is no to either of these questions, you’re going to want to get started checking off the items on this 2017 Online Management Checklist.

Your website and online marketing do not make up all or most of your web presence. Internet searches, social media, review websites, and complaint forums are top of mind activities and destinations as consumers search for the best service at the best price. Be sure to make reputation management, including a customer review strategy, part of your daily business operation. Automate your customer review management with low-cost services such as Reputation Loop to monitor your online reputation and ensure positive reviews are consistently gathered and promoted across the web.

FREE Online Business Scorecard

The Power of Testimonials - Getting Customers to Sell for You

It’s pretty common knowledge that word of mouth is one of – if not, the – best ways to sell your products/services. Sure, you can tell potential customers that you’re great, but that hardly holds any weight compared to someone else, a client or customer, saying the how exceptional your product, service or restaurant experience is.

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No matter what the product or service that you’re promoting on your web site, you need - let me say it again NEED testimonials. If you can present your case – i.e., speak about what your products/services are and how they can benefit your customers and clients – and then have others confirm your worth, in their words, you’ll have a much better way of CONVERTING your web site visitors to hire you or buy your products.


Potential clients want to hear what you’ve done for your previous clients. They want to hear the success stories. These potential customers want to hear how your product/service helped others who were in a similar position to where they are now. If they can do this, without needing to phone each previous client for a reference, it’ll be much easier for them to be convinced that they should hire you or buy your products.


Testimonials work well if they are interspersed within your web site’s main content and/or in a side panel, and/or on a separate testimonials (or, “What Our Customers Have to Say”) page. I recommend placing them in as many spots as possible, even if you need to repeat a few of them. The longer you’re in business, the more testimonials you’ll have, so needing to duplicate a few shouldn’t be a problem for long.


Our next Blog - The Power of VIDEO testimonials...

Yellow Pages vs Google

Google Versus The Yellow Pages Video

An internet marketing group in Australia did an "on the streets" survey to determine which was used more often, which was more relied upon and why it is important to be ranked on the first page of Google.

So what did we learn?

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New survey data released in 2010 shows 53.85% of people never use Yellow Pages while a staggering 100% of people quoted use Google.com everyday to find products and services they are looking for.

A very interesting sidenote to this survey emerged in relation to search engine optimization (SEO). While 100% of respondents use Google every day, only 7% of respondents knew what SEO was.

Unsurprisingly where people chose to click next, on the search engine results page (SERPS), was heavily weighted towards the top of Google with 100% of people claiming to only browse the first page of search results – 46% of respondents concentrating on the top 3.
Take a moment and review the 3 minute video - As a business person ask yourself:

1. Will online media advertising kill offline print media?
2. Does this signal the end of the print version Yellow Pages?
3. Is online marketing and SEO a more effective, better value for money, form of advertising?

This video does not conclusively answer these questions but it begins the conversation. What is your online marketing strategy?


The Survey Results

Q1. How often do you use the print version of the Yellow Pages?

  • 7.69% use it regularly
  • 23.08% once a month
  • 15.38% once a year
  • 53.85% never use it

Q2. How do you search for products and services you’re looking for?

  • 92.86% use Google.com
  • 7.14% use Yellow Pages

Respondent Quote: “I reckon the yellow pages is obsolete, why would you spend money on the yellow pages when they’ll just as easily find you on Google.”

Q3. How often do you use Google?

  • 100% use Google.com everyday

Respondent Quote: “If I need information I go straight to Google.”

Q4. Do you know what SEO stands for?

  • 92.86% didn’t know
  • 7.14% knew what SEO is

Q5. How do you choose what to click on Google?

  • 46.15% visit top few results
  • 30.76% click only top 5
  • 100% never go past the first page

End survey results…