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The Power of Testimonials - Getting Customers to Sell for You

It’s pretty common knowledge that word of mouth is one of – if not, the – best ways to sell your products/services. Sure, you can tell potential customers that you’re great, but that hardly holds any weight compared to someone else, a client or customer, saying the how exceptional your product, service or restaurant experience is.

Marketing Boca Raton

No matter what the product or service that you’re promoting on your web site, you need - let me say it again NEED testimonials. If you can present your case – i.e., speak about what your products/services are and how they can benefit your customers and clients – and then have others confirm your worth, in their words, you’ll have a much better way of CONVERTING your web site visitors to hire you or buy your products.


Potential clients want to hear what you’ve done for your previous clients. They want to hear the success stories. These potential customers want to hear how your product/service helped others who were in a similar position to where they are now. If they can do this, without needing to phone each previous client for a reference, it’ll be much easier for them to be convinced that they should hire you or buy your products.


Testimonials work well if they are interspersed within your web site’s main content and/or in a side panel, and/or on a separate testimonials (or, “What Our Customers Have to Say”) page. I recommend placing them in as many spots as possible, even if you need to repeat a few of them. The longer you’re in business, the more testimonials you’ll have, so needing to duplicate a few shouldn’t be a problem for long.


Our next Blog - The Power of VIDEO testimonials...