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Answering the "Why" Question...

Our The Edge - Driving Sales is about business growth and having a breakout year! Connect and thrive...
As a business entrepreneur you are doing what few are even willing to attempt. You, unlike the vast majority have the guts and vision that you have doggedly pursued.

There were all the distractors warning you against the odds to achieve success. Business GrowthUndaunted, you forged ahead building in up economies and hanging on in the tough times for the sake of providing for you, your family and the employees that have been there for the journey.

The sacrifices have been many, the long hours, time away as the children grew, games missed, sleepless night as you pushed the rock up the hill overcoming daunting obstacles as you grew your business. Entrepreneurs share a steeled stubbornness that they wear like a badge of honor to grow their businesses bringing their products and services to the communities in which they live.

Today, I want you to take a moment to ask "WHY" - Why does your business exist? No as the video below will point out.... not to make a profit - profits are a by-product of the "WHY"
So in invite you, challenge you actually, to take a short moment to review the video below.
We know the video will nudge you a bit - but it very well help you to look at your business differently, adopt innovative marketing plans and have a real plan to have a breakout year in 2017.

At VERTICALwisdom Marketing Group our "Why"is: We help business owners to grow revenue using today's technology solutions. To give our clients more time for their families, charities, and create measurable value in everything we do .

The Power of Testimonials - Getting Customers to Sell for You

It’s pretty common knowledge that word of mouth is one of – if not, the – best ways to sell your products/services. Sure, you can tell potential customers that you’re great, but that hardly holds any weight compared to someone else, a client or customer, saying the how exceptional your product, service or restaurant experience is.

Marketing Boca Raton

No matter what the product or service that you’re promoting on your web site, you need - let me say it again NEED testimonials. If you can present your case – i.e., speak about what your products/services are and how they can benefit your customers and clients – and then have others confirm your worth, in their words, you’ll have a much better way of CONVERTING your web site visitors to hire you or buy your products.


Potential clients want to hear what you’ve done for your previous clients. They want to hear the success stories. These potential customers want to hear how your product/service helped others who were in a similar position to where they are now. If they can do this, without needing to phone each previous client for a reference, it’ll be much easier for them to be convinced that they should hire you or buy your products.


Testimonials work well if they are interspersed within your web site’s main content and/or in a side panel, and/or on a separate testimonials (or, “What Our Customers Have to Say”) page. I recommend placing them in as many spots as possible, even if you need to repeat a few of them. The longer you’re in business, the more testimonials you’ll have, so needing to duplicate a few shouldn’t be a problem for long.


Our next Blog - The Power of VIDEO testimonials...