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Yellow Pages vs Google

Google Versus The Yellow Pages Video

An internet marketing group in Australia did an "on the streets" survey to determine which was used more often, which was more relied upon and why it is important to be ranked on the first page of Google.

So what did we learn?

Marketing Boca Raton

New survey data released in 2010 shows 53.85% of people never use Yellow Pages while a staggering 100% of people quoted use Google.com everyday to find products and services they are looking for.

A very interesting sidenote to this survey emerged in relation to search engine optimization (SEO). While 100% of respondents use Google every day, only 7% of respondents knew what SEO was.

Unsurprisingly where people chose to click next, on the search engine results page (SERPS), was heavily weighted towards the top of Google with 100% of people claiming to only browse the first page of search results – 46% of respondents concentrating on the top 3.
Take a moment and review the 3 minute video - As a business person ask yourself:

1. Will online media advertising kill offline print media?
2. Does this signal the end of the print version Yellow Pages?
3. Is online marketing and SEO a more effective, better value for money, form of advertising?

This video does not conclusively answer these questions but it begins the conversation. What is your online marketing strategy?


The Survey Results

Q1. How often do you use the print version of the Yellow Pages?

  • 7.69% use it regularly
  • 23.08% once a month
  • 15.38% once a year
  • 53.85% never use it

Q2. How do you search for products and services you’re looking for?

  • 92.86% use Google.com
  • 7.14% use Yellow Pages

Respondent Quote: “I reckon the yellow pages is obsolete, why would you spend money on the yellow pages when they’ll just as easily find you on Google.”

Q3. How often do you use Google?

  • 100% use Google.com everyday

Respondent Quote: “If I need information I go straight to Google.”

Q4. Do you know what SEO stands for?

  • 92.86% didn’t know
  • 7.14% knew what SEO is

Q5. How do you choose what to click on Google?

  • 46.15% visit top few results
  • 30.76% click only top 5
  • 100% never go past the first page

End survey results…